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Microsoft, Nickleodeon, MTV study of kids/youth and digital technology July 30, 2007

Posted by Michael Sensiba in Demographics, Technology, Youth.
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The study covers 18,000 kids (8-14) and youth (14-24) from 16 countries. It provides lots of information on young people’s view of digital technology, including supporting the notion that young people’s preferences for how they spend their time may not have changed all that much.

Excerpt:

“Kids and young people don’t love the technology itself — they just love how it enables them to communicate all the time, express themselves and be entertained.”

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